Original article by Roy Morgan
Market Research Update - Page: Online : 25-May-23
The Roy Morgan Australian Readership report for the 12 months to March 2023 shows that 11.5 million Australians aged 14+ (53.4%) now read print magazines, up 5.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.9%) who read magazines in print or online either via the web or an app, a small drop of 2.5 per cent from a year ago. Print readership increased for 15 of 17 magazine categories compared to a year ago. The readership increases occurred as Australians enjoyed a considerable easing of restrictions following the extensive lockdowns of 2021; most COVID-19 restrictions were lifted by October 2022. Better Homes & Gardens is still Australia's most widely read paid magazine with print readership of 1,792,000, up 17.2 per cent on a year ago (the largest increase of any of the top 15 magazines), ahead of the Australian Women's Weekly on 1,309,000, up 8.8 per cent. These are the latest findings from the Roy Morgan Single Source survey of 65,863 Australians aged 14+ in the 12 months to March 2023.
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