The City of Fremantle has launched a new and improved tourism website to make it easier for visitors to plan their next Fremantle adventure. 

The new visitfremantle.com.au website, which went live today, is the latest initiative under Fremantle's Destination Marketing Strategic Plan.

The new website is much more user friendly, has a lot more information and a much better capacity to reflect the Fremantle brand values of sea, spirit and soul.

It's a digital gateway for visitors planning a trip to Fremantle and it guides people through all the different things there are to see and do in Fremantle.

A build your own itinerary feature enables visitors to pick and choose their favourite spots to create their own bespoke visit to WA's favourite seaside city.

It also features a convenient new booking platform which will allow people to book accommodation, tours and other experiences all in the one place.

The website is the central platform for all of the City's destination marketing activity and is supported by a social media following of over 100 000, monthly newsletters, school holiday activations, event sponsorship and major campaign activity.

From a business perspective, it's a lot more interactive by allowing local traders to add their business and event listings, and the industry section has information on how local businesses can engage with the City's destination marketing program, participate in campaigns and get updates on what's happening..

The new website will be promoted through a major digital marketing campaign, and is accompanied by a new THIS IS FREMANTLE annual holiday planner publication.

The holiday planner is not just another tourism brochure. It's an 80-page snapshot of Fremantle, the most eclectic and spirited seaside destination in the world.

Hard copies of the magazine will be distributed to visitor centres across the state, as well as at hotels, cafes and attractions.

It will also be made available for distribution by Tourism Australia, Tourism WA, Destination Perth, Business Events Perth and other industry partners at trade events and conferences.

The new Visit Fremantle website includes information on Fremantle's new and completely refurbished hotels, apartments and historic cottages; new small bars, independent retail shops, tours and attractions; festivals and events; live music and playgrounds, beaches and parks.

It also features special sections on Freo's distinctive neighbourhoods, as well as tailored itineraries ranging from a short day trip to a family holiday and what to do when the rellies come to stay. 

The THIS IS FREMANTLE annual is available at Fremantle Visitor Centre and other visitor centres across the state.

Check out the new and improved website at visitfremantle.com.au.