Boveda CEO Sean Knutsen Talks Tech, Terps and Branding
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Boveda has been committed to protecting your passions for over 25 years with its unique two-way humidity control packets. Cannabis and cigar aficionados alike trust that the world's most iconic little brown packet will control humidity and keep valuable smokables in premium condition. Sean Knutsen, President and CEO of Boveda, spoke to Cannabis Now's founder and CEO, Eugenio Garcia, about the company's surprise place in the legacy cannabis market and its plans to help cannabis consumers save their terps. Boveda CEO Sean Knutsen Cannabis Now: How did you get into the business? Sean Knutsen: Six of us got together and formed the company in 1997— last July, we celebrated our 25th anniversary, which is pretty amazing. I've been CEO since the beginning. Wow, congratulations. That's amazing. And you've stood the test of time, as they say. Those early days were tough, as anybody who started a business understands. One of the founding team members, David, was involved in the cigar boom during the Nineties; he was a woodworker who made humidors. In fact, he was the guy that brought the six founding members together—two of whom recently retired from General Mills. Tim Swail (Executive VP, Marketing) and I were friends from college. Tim and I met David through our love for cigars and wanted one of his humidors. Long story short, we built a friendship. One day, he showed us a product that would control humidity inside containers. It was remarkable. David had a hard time controlling the humidity inside wooden humidors. A close friend of his family, Dr. Saari, was a senior chemist who had recently retired from General Mills. He was a multi-award-winning patent holder and worked in the Betty Crocker division, among other areas, including food preservation. Dr. Saari had the idea to take the technology used to control…
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