Original article by Roy Morgan
Market Research Update - Page: Online : 28-Feb-23
The latest release of Total News readership shows a slight softening for news consumption for the 12 months to December 2022, down 0.5 per cent compared to the same period in 2021, with 20.6 million Australians continuing to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, show that Total News reaches 97 per cent of the population over the age of 14. Total News represents all news brands across print and digital, as well as standalone news websites. Australia's trusted masthead brands continue to command large audiences, while Total News continues to engage audiences across all age groups, including the hard-to-reach under-40s.
CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS
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