Mazda Cancels MX-30 and CX-8

gaycarboys - Alan Zurvas

Oct 31

CX-8 racked up around 25,000 over 5 years, but always felt like a bit of an orphan, sitting between CX-5 and CX-9. It also had a diesel option for those who still wanted one. MX-30 made only 2,200 sales in 3 years, well short of being a success

Mazda's strategy is to bring more electrified models between now and 2025. The company will launch PHEVs and BEVs over the next few years, and by 2030, all Mazda models will be electrified in some way. Pure-electric vehicles will make up 25 percent of the line-up, but that is a big ask for a company that has been slow to take up the EV challenge.

The end of Mazda CX-8 and MX-30 production is said to align with this strategy, but had the models been strong sellers, there is little doubt they'd still be on the menu.

"Renowned for its practicality, refinement and driving dynamics that belie its generous proportions, the Mazda CX-8 has played a pivotal part in our market growth since its launch," said Vinesh Bhindi, Managing Director of Mazda Australia.

"As we move into the next phase of the Mazda brand's evolution – with electrification at the heart of our focus – we will ensure our valued customers continue to be well-furnished with a suite of exciting models to join us on this journey.

"Fortunately, for drivers who want to enjoy everything the CX-8 has to offer in the meantime, stock is plentiful and readily available across our dealer network right now."

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ABOVE: Mazda MX-30 and CX-8

Mazda Australia Marketing Director, Alastair Doak, added: "Our strategy at Mazda Australia has always been to welcome any new model that adds value to our range and offers customers everything they want and need, and the CX-8 has done exactly that since its arrival in 2018.

"One of the CX-8's many strong suits has always been its breadth of choice – from FWD and AWD powertrains and petrol or diesel options, even down to six or -seven seats.

"As we look to the future, our model range will advance once more with a line-up of advanced powertrains and products for our market – including the First-Ever Mazda CX-80 – and we look forward to sharing more details next year."

Commenting on the impact of the Mazda MX-30 model range, Mr Bhindi added: "Notable as a stylish and sustainably focused alternative in the compact SUV segment, the MX-30 also became a trailblazer as the first fully electric vehicle available from the Mazda brand. However, MX-30's range was inadequate for the price, and clearly decided it was not good value for money.

"This was previously unchartered territory, and the MX-30 has since served a hugely valuable purpose, both as a technology demonstrator and also to thoroughly prepare our dealer network with the knowledge and skills required for the next phase of our brand's intensive evolution."

Both the Mazda CX-8 and MX-30 will continue to remain on sale locally throughout Q1 of 2024.

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